Privacy Policy

Data privacy is of high importance for whats|the|story and we want to be open and transparent and therefore have a policy setting of how your personal data will be processed and protected.
Controller of your personal data:
The Danish company, whats|the|story, is the controller of the personal data you submit to us and responsible for your personal data under the applicable data protection law.
Classensgade 48,
2100 Copenhagen
VAT registration number: VAT NO. DK-36606126

Where do we store your data:
whats|the|story is committed to protecting your privacy. All information provided by you is gathered securely through the SSL (SecureSockets Layer). A SSL is a protocol that encrypts your information into codes so that your information is kept secure while being transmitted via the Internet. Only PBS (your bank) has access to your information.

Access to your data:
Your data may be shared within whats|the|story. We never pass on, sell or swap your data for marketing purposes to third parties outside whats|the|story.

Legal ground for processing:
For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is staturtory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequenses if you choose not to.

Your rights:
Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact whats|the|story that will provide you with your personal data via e-mail.
Right to portability:
Whenever whats|the|story process your personal data based on your consent or agreement, you have the right to get a copy of your data. This only includes the personal data you have submitted to us.
Right to rectification:
You have the right to request rectification of your personal data if it is incorrect, including the right to have incomplete personal data completed.

Right to erasure:
You have the right to erase any personal data processed by whats|the|story at any time except for the following situations:
*you have an ongoing matter with Customer Service.
*you have an open order which has not yet been shipped or partially shipped.
*you have an unsettled debt with whats|the|story, regardless of the payment method.
*your debt has been sold to a third party within the last three years or one year for deceased customers.
*your credit application has been rejected within the last three months.
*if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules.

Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.
You can opt out from direct marketing by the following means:
* following the instruction in each marketing mails

Right to restriction:
You have the right to request that whats|the|story restricts the process of your personal data under the following circumstances:
*if you object to process of your personal data, against whats|the|story’s legitimate interest, whats|the|story shall restrict all processing of such data, pending the verification of the legitimate interest.
*if you claim that your personal data is incorrect, whats|the|story must restrict all processing of such data pending the verification of the accuracy of the personal data.
*if the processing is unlawful you can oppose the erasure of personal data and insted request the restriction of the use of your personal data.
*if whats|the|story no longer needs the personal data but it is required according to defending legal claims.

How to pursue your rights:
We take data protection very seriously and therefore handle your requests in relation to your rights stated above. You can always reach us at
Updates to our Privacy Notice:
We may need to update our privacy notice. The latest version is always available on our website We will communicate any material changes to the privacy notice, for example the purpose of why we use your personal data, the identity of the controller or your rights.


How we use your personal data:
*We will use your personal data to manage your purchase online at whats|the|story by processing your orders and returns by our online services, send you notifications of delivery status or in the event of any problems with the delivery of your items.
*We will use your personal data to manage your payments.
*We will also use your data in order to handle complaints and warranty matters for products.
*Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners.
We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

The type of personal data we process:
* contact information such as name, address, e-mail address and telephone number
* payment information and payment history
* credit information
* order information

Who has access to your personal data:
Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above; companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.
Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

The legal ground to process your personal data:
The processing of your personal data is necessary for whats|the|story to manage and deliver the order to you.
We will keep your data as long as you are an active customer.


A cookie is a small text file that is saved, and during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.

How do we use cookies:
We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site.
Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as; Facebook and Instagram related to the ability of users to share content on this site, as indicated by their respective icon.

Who has access to your personal data:
Data that is forwarded to third parties, is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimize our site and present you with relevant material.

How long do we save your data:
whats|the|story does not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.